There are a number of benefits of mobile CRM, including:
Real-time CRM data
Mobile CRM platforms give you the very latest information about your sales pipeline, urgent needs, salesperson activity and more, just like a CRM dashboard does.
As you and your employees move from location to location or navigate myriad programming options at a conference, mobile CRMs remove any limits on accessing your data. A mobile CRM allows your sales, marketing and customer service employees can keep doing their jobs while they’re on the move or located elsewhere.
Better sales processes and customer service
If a sales prospect contacts your company with a question, an untimely response could turn a likely deal into a lost one. Likewise, if a customer reaches out to your company for help, a slow response may make the customer feel unattended to, thus they are more likely to shop elsewhere. With mobile CRM, you avoid these struggles since your team has the information and quick access to handle inquiries as they happen.
With a mobile CRM, your team has full access to scheduling tools, so instant calendar additions are no problem. As a result, mobile CRM reduces the likelihood of missed sales.
Instant data analysis and reporting
You can analyze recent data and compile reports with just a few taps on your smartphone or tablet screen.
Data and contact updates
In addition to analyzing data, your team can update information wherever they are located with a mobile CRM. If, for example, a member of your sales team just ended a promising meeting and needs to immediately update their prospect’s contact card, they can do just that in seconds with a mobile CRM.
Remote file organization and sharing
Sales, marketing and customer service teams quickly generate piles of documents. Members of these departments can organize and share these documents from any location at any time. The result is a more organized, cohesive team.
Considerations for implementing mobile CRM
When implementing a mobile CRM for your company, keep the following considerations in mind:
Think about your whole team
It’s easy to gauge the value of CRM software purely in terms of how it makes work easier for your sales, marketing and customer service reps. However, if there are ways your CRM can make work easier for other departments, such as HR or logistics, structure your mobile CRM to benefit these teams, too.
You should also consider how your mobile CRM can facilitate communications across all of your departments. You can streamline this communication through your CRM software’s information-sharing or built-in messaging tools.
Know why you’re using your mobile CRM
Chances are that your overarching mission when using CRM software is to save your team invaluable time. You’ll likely have a similar goal when implementing a mobile CRM solution, but you should get more specific. That’s because, given the numerous advantages of mobile CRM, you likely can’t harness every benefit. Instead, decide which advantages your mobile CRM will directly facilitate the most.
For example, if your primary reason for using a mobile CRM is to support the needs of your team so they can be entirely remote, focus on dial-in features instead of reporting. This way, your team can easily convene for calls without ever being in the same room. If your main need with mobile CRM is minimizing your team’s workload upon returning from work travel, focus on mobile data access and reporting.
Look at the larger technological picture
When you think of mobile CRMs, you might think of employees accessing the CRM software on their personal phones. In reality, this picture presents a few potential problems.
For starters, personal phone CRM use erases work-life balance for employees. It’s also a security issue, as a lost personal phone could suddenly jeopardize your company’s information. Additionally, there are potential installation problems, as some mobile CRM apps only work on iPhone or Android, but not both. And certainly, your team’s personal phones aren’t all one or the other.
That’s why you should look beyond the mobile CRM to all of the technology that your team will use. This might mean buying work smartphones or tablets for your team and restricting mobile CRM use to only these devices. It also entails taking steps to ensure the security of your CRM and the data it holds. From endpoint to endpoint, your CRM should be secure and user-friendly for your whole team.
Consider your offline CRM needs
In an ideal world, your mobile CRM is accessible all the time. In reality, not all locations have uninterrupted internet access despite the prevalence of Wi-Fi. You’ll need to consider your mobile CRM’s offline capabilities as you find a solution.
As you search for the right app, ask yourself: Can your mobile CRM facilitate reporting and data analysis without real-time updates? Can it store your employees’ offline updates for syncing once the employee comes back online? A good CRM should do both with no issue.
Keep your mobile CRM flexible
Flexibility is key when choosing a mobile CRM solution. Flexibility doesn’t solely pertain to employee ease of access at all times and locations; it also pertains to a CRM’s ability to be easily modified and fully scalable.
For example, if your company pursues an international growth opportunity, you need your mobile CRM to have multilingual and multicurrency features. It should also integrate seamlessly with other platforms and scale across all your departments.
A mobile CRM that you can use today should always be ready for use tomorrow – more sales, marketing and customer service tools often mean more customers, which is why you’re using CRM in the first place.
Source: Business News Daily
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